[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.smpw.cz\/jak-si-ziskat-zakazniky\/#Article","mainEntityOfPage":"https:\/\/www.smpw.cz\/jak-si-ziskat-zakazniky\/","headline":"Jak si z\u00edskat z\u00e1kazn\u00edky?","name":"Jak si z\u00edskat z\u00e1kazn\u00edky?","description":"Ka\u017ed\u00e1 firma, bez ohledu na svou velikost, byla zalo\u017eena hlavn\u011b proto, aby sv\u00fdm majitel\u016fm p\u0159in\u00e1\u0161ela zisk. Ov\u0161em to nen\u00ed zdaleka tak jednoduch\u00e9, jak se na prvn\u00ed pohled zd\u00e1. To, kolik pen\u011bz dan\u00e1 firma vyd\u011bl\u00e1, z\u00e1vis\u00ed toti\u017e p\u0159edev\u0161\u00edm na tom, kolik zbo\u017e\u00ed prod\u00e1 a tedy i kolik bude m\u00edt z\u00e1kazn\u00edk\u016f. Je jasn\u00e9, \u017ee v\u0161echny firmy cht\u011bj\u00ed, […]","datePublished":"2020-11-16","dateModified":"2023-05-05","author":{"@type":"Person","@id":"https:\/\/www.smpw.cz\/author\/#Person","name":"","url":"https:\/\/www.smpw.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d89f66f31d15c86aaa67b2d500e11b783534f791bc2a93dd89895a03d043c162?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d89f66f31d15c86aaa67b2d500e11b783534f791bc2a93dd89895a03d043c162?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"smpw.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.smpw.cz\/wp-content\/uploads\/cenik1_10_6.png","url":"https:\/\/www.smpw.cz\/wp-content\/uploads\/cenik1_10_6.png","height":0,"width":0},"url":"https:\/\/www.smpw.cz\/jak-si-ziskat-zakazniky\/","about":["Slu\u017eby"],"wordCount":452,"articleBody":"      Ka\u017ed\u00e1 firma, bez ohledu na svou velikost, byla zalo\u017eena hlavn\u011b proto, aby sv\u00fdm majitel\u016fm p\u0159in\u00e1\u0161ela zisk. Ov\u0161em to nen\u00ed zdaleka tak jednoduch\u00e9, jak se na prvn\u00ed pohled zd\u00e1. To, kolik pen\u011bz dan\u00e1 firma vyd\u011bl\u00e1, z\u00e1vis\u00ed toti\u017e p\u0159edev\u0161\u00edm na tom, kolik zbo\u017e\u00ed prod\u00e1 a tedy i kolik bude m\u00edt z\u00e1kazn\u00edk\u016f.Je jasn\u00e9, \u017ee v\u0161echny firmy cht\u011bj\u00ed, aby toto \u010d\u00edslo bylo co nejvy\u0161\u0161\u00ed. Jen\u017ee jak si z\u00edskat z\u00e1kazn\u00edky? https:\/\/www.seolight.cz\/ A je\u0161t\u011b l\u00e9pe, jak je p\u0159im\u011bt, aby z\u016fstali na\u0161imi st\u00e1l\u00fdmi klienty a kupovali dan\u00e9 zbo\u017e\u00ed pouze od n\u00e1s? To jsou probl\u00e9my, kter\u00e9 \u0159e\u0161\u00ed v\u0161ichni podnikatel\u00e9.Nen\u00ed tedy divu, \u017ee vymysleli velkou spoustu marketingov\u00fdch strategi\u00ed, slou\u017e\u00edc\u00edch jedin\u00e9mu \u00fa\u010delu: p\u0159il\u00e1kat nov\u00e9 z\u00e1kazn\u00edky a udr\u017eet si ty st\u00e1vaj\u00edc\u00ed. Jak ji\u017e bylo \u0159e\u010deno, je jich samoz\u0159ejm\u011b v\u011bt\u0161\u00ed mno\u017estv\u00ed, ale jsou takov\u00e9, kter\u00e9 pou\u017e\u00edvaj\u00ed prakticky v\u011bt\u0161\u00ed firmy, p\u0159edev\u0161\u00edm proto, \u017ee se osv\u011bd\u010dily.Tou prvn\u00ed je reklama, p\u0159edev\u0161\u00edm pak ta televizn\u00ed. Ta m\u00e1 tu v\u00fdhodu, \u017ee v n\u00ed m\u016f\u017eeme p\u016fsobit jak na zrak, tak na sluch \u010dlov\u011bka. A to jsou smysly, kter\u00fdmi my lid\u00e9 z\u00edsk\u00e1v\u00e1me nejv\u00edce informac\u00ed o sv\u011bt\u011b. V nich je v\u0161e naaran\u017eov\u00e1no tak, aby to zap\u016fsobilo p\u0159edev\u0161\u00edm na c\u00edlovou skupinu.Dal\u0161\u00edm, hodn\u011b pou\u017e\u00edvan\u00fdm zp\u016fsobem, p\u0159edev\u0161\u00edm u nejr\u016fzn\u011bj\u0161\u00edch obchodn\u00edch \u0159et\u011bzc\u016f, jsou slevy. Jist\u011b, m\u016f\u017ee se to zd\u00e1t hloup\u00e9, sni\u017eovat cenu vlastn\u00edch v\u00fdrobk\u016f. P\u0159eci pak budeme m\u00edt ni\u017e\u0161\u00ed zisk, ne? Opak je pravdou.Faktem toti\u017e je, \u017ee lid\u00e9 koup\u00ed podstatn\u011b v\u00edce kus\u016f zbo\u017e\u00ed, kter\u00e9 je pr\u00e1v\u011b ve slev\u011b, ne\u017e toho, kter\u00e9 nen\u00ed. Prod\u00e1 se jej tedy v\u00edce, a t\u00edm p\u00e1dem bude i vy\u0161\u0161\u00ed zisk, ne\u017e kdyby byl onen produkt za norm\u00e1ln\u00ed cenu. Je v\u0161ak d\u016fle\u017eit\u00e9 v\u011bd\u011bt, kdy a jak tyto slevov\u00e9 akce pou\u017e\u00edvat, aby si lid\u00e9 zvykli na n\u011b spol\u00e9hat, ale z\u00e1rove\u0148 aby nebyly ni\u010d\u00edm v\u0161edn\u00edm, aby se zlevn\u011bn\u00e1 cena nestala cenou standardn\u00ed.Toto jsou pouze dva z mnoha zp\u016fsob\u016f, jak zap\u016fsobit na potenci\u00e1ln\u00ed z\u00e1kazn\u00edky. Je jasn\u00e9, \u017ee se jedn\u00e1 o pom\u011brn\u011b slo\u017eitou problematiku. Nen\u00ed tedy divu, \u017ee ve velk\u00fdch firm\u00e1ch existuj\u00ed cel\u00e1 odd\u011blen\u00ed, kter\u00e1 se t\u00edmto zab\u00fdvaj\u00ed. P\u0159eci jen, zisk je v\u0161echno, ne?                                                                                                                                                                                                                                                                                                                                                                                          3.7\/5 - (3 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak si z\u00edskat z\u00e1kazn\u00edky?","item":"https:\/\/www.smpw.cz\/jak-si-ziskat-zakazniky\/#breadcrumbitem"}]}]